About Us
Incubated @ IIT-Hyderabad in 2016
Developer & Licensor of 5G IPR
100+ Researchers & Engineers
100+ Patents, 25 5G SEPs
Governing Council Member @ TSDSI
Our Ecosystem
WiSig Networks collaborates with semiconductor and processor companies to create reference platforms for 5G gNodeB, licenses its designs and software to the original equipment maker.
WiSig also works with ecosystem partners like ODMs, EMS partners to manufacture and deploy wireless communication equipment, consumer and IOT devices.
About Us
Our Pursuit
Partners & SMEs
Value Creation & Capture
Product Business Ecosystem
Business Support Ecosystem
About Us
Creative Insights is a Business Consulting Firm,located in Bengaluru, India.
We assist clients with:
- Generating ideas, incubating & developing new products &
platforms. - Establishing research and development teams.
- Attaining product-market fit, creating business plans, and devising competitive strategies.
- Implementing Go-To-Market strategies and fulfilling sales plans.
- Making informed, innovative decisions.
- Achieving significant and enduring enhancements in
business performance.
We co-work with you & your team and be part of the journey towards market, customer & business success
Our Pursuit
We constantly strive to build a firm that has understanding of the market & ecosystem, ahead of time, deeper than our clients.
We co-work with our clients to
create product, business & customer success.
Partners & SMEs
Creative Insights Team
Creative Insights forms the Subject Matter Expert team as needed to work on the goals of the client.
Creative Insights have worked on assignments from business or Product Incubation, market research, go to-market strategy development, product or platform engineering manufacturing infrastructure & partnerships, strategic sourcing, demand generation, sales team build up and sales management.
Relevant partners are drawn from the ecosystem relationships built over last three decades.
Value Creation & Capture
- The smile curve, from Creation to Consumption, underscores innovation, marketing and customer experience for greater value and profits. It steers businesses to key-value adding points along the product’s journey towards market. The curve takes the shape of a smile due to the dip in value addition during the intermediate processing stages.
- Creation (R&D): This is where innovative ideas, research, development and standardization efforts lead to the creation of a new product or technology. Significant investments are required to create invention led differentiation.
- Design Engineering & Manufacturing: In this stage, the design is transformed into a physical product through engineering & manufacturing process. As the product takes shape, subsystems get integrated, the value-add reduces.
- Marketing, Branding, Distribution & Retailing: In this stage, again value-add increases due to advertising, promotion, awareness generation and brand recognition efforts. The value rises further as it reaches distribution networks & retail channels there by enhancing the convenience and availability for customers.
- Consumption (End-User Experience): Here, curve peaks as the end-users derive maximum value as they get onboarded and use the product and experience benefits ease of repairs and recycling if required, leading to satisfaction. Understanding this value chain & value add in different stages helps in building a competitive product or service that delivers superior value to the users while generating profits for the investors.
This following graphic compares deep tech products/service to commodities. Investing in deep tech with great customer experience leads to better results via a Deeper Smile Curve,offering a disruptive competitive edge. Commodity
manufacturing has lower value addition.
This following graphic compares deep tech products/service to commodities. Investing in deep tech with great customer experience leads to better results via a Deeper Smile Curve,offering a disruptive competitive edge. Commodity
manufacturing has lower value addition.
- The smile curve, from Creation to Consumption, underscores innovation, marketing and customer experience for greater value and profits. It steers businesses to key-value adding points along the product’s journey towards market. The curve takes the shape of a smile due to the dip in value addition during the intermediate processing stages.
- Creation (R&D): This is where innovative ideas, research, development and standardization efforts lead to the creation of a new product or technology. Significant investments are required to create invention led differentiation.
- Design Engineering & Manufacturing: In this stage, the design is transformed into a physical product through engineering & manufacturing process. As the product takes shape, subsystems get integrated, the value-add reduces.
- Marketing, Branding, Distribution & Retailing: In this stage, again value-add increases due to advertising, promotion, awareness generation and brand recognition efforts. The value rises further as it reaches distribution networks & retail channels there by enhancing the convenience and availability for customers.
- Consumption (End-User Experience): Here, curve peaks as the end-users derive maximum value as they get onboarded and use the product and experience benefits ease of repairs and recycling if required, leading to satisfaction. Understanding this value chain & value add in different stages helps in building a competitive product or service that delivers superior value to the users while generating profits for the investors.
This following graphic compares deep tech products/service to commodities. Investing in deep tech with great customer experience leads to better results via a Deeper Smile Curve,offering a disruptive competitive edge. Commodity
manufacturing has lower value addition.
- The smile curve, from Creation to Consumption, underscores innovation, marketing and customer experience for greater value and profits. It steers businesses to key-value adding points along the product’s journey towards market. The curve takes the shape of a smile due to the dip in value addition during the intermediate processing stages.
- Creation (R&D): This is where innovative ideas, research, development and standardization efforts lead to the creation of a new product or technology. Significant investments are required to create invention led differentiation.
- Design Engineering & Manufacturing: In this stage, the design is transformed into a physical product through engineering & manufacturing process. As the product takes shape, subsystems get integrated, the value-add reduces.
- Marketing, Branding, Distribution & Retailing: In this stage, again value-add increases due to advertising, promotion, awareness generation and brand recognition efforts. The value rises further as it reaches distribution networks & retail channels there by enhancing the convenience and availability for customers.
- Consumption (End-User Experience): Here, curve peaks as the end-users derive maximum value as they get onboarded and use the product and experience benefits ease of repairs and recycling if required, leading to satisfaction. Understanding this value chain & value add in different stages helps in building a competitive product or service that delivers superior value to the users while generating profits for the investors.
Product Business Ecosystem
Key Capabilities:
• Understanding of Value Chain and Capability Chain for an Electronic Product.
• Strategic Sourcing and integration of suitable partners to co-create a product.
Business Support Ecosystem
Key Capabilities:
• Understanding of complete company life cycle.
• Network of subject matter experts and service providers.
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